Like

Advance Praise for Like: ""This book isn't just about a button—it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day."" — Biz Stone, cofounder, Twitter ""Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button—and use it as the foundation for a host of insights into innovation, the brain, and our species."" — Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge ""If you’re looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!"" — Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage ""Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?"" — Niels Lunde, Editor in Chief, Dagbladet Børsen ""Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media."" — Anna Lembke, MD, New York Times bestselling author, Dopamine Nation ""A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society."" — Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI ""Innovation in technology is by no means orderly, planned, and predictable. A riveting tale."" — W. Brian Arthur, author, The Nature of Technology ""Like, WOW!"" — Paul Buchheit, creator, Gmail; cofounder, FriendFeed