Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos

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Tony Gnau

Lights, Camera, Impact

Storytelling, Branding, and Production Tips for Engaging Corporate Videos

Tony Gnau

$36.95 $31.77

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English

T60 Productions
15 November 2022

E-commerce: business aspects; Sales & marketing; Media, information & communication industries; Digital animation; Digital video: professional

"Uncover and reveal your company's stories to create great results-using corporate videos.

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Three-time Emmy Award-winner Tony Gnau wrote Lights, Camera, Impact to help you produce better videos that get your message across every time. Make every video-production dollar count with his short storytelling tips for digital marketing and internal communication professionals. You'll learn DIY shooting suggestions for work you do without the video pros. This guide gives you the insights from top thought leaders in corporate communication in order to create a solid video-marketing plan.

You'll discover

The core videos for video marketing success, including ""About Us"" videos. The best marketing strategy to ensure customers watch videos and take action. What to do before and after video production is complete to maximize results. How to add music for impact and making the most of client testimonials. When a DIY video is the best media choice, like when your audience opposes big companies or you're a small business.

Whether you're making a DIY video inside your company or hiring a production company to create it, Lights, Camera, Impact will enhance your video skills so you'll be certain your messages are hitting home. Get your copy today!"

By: Tony Gnau
Imprint: T60 Productions
Dimensions: Height: 216mm, Width: 140mm, Spine: 9mm
Weight: 204g
ISBN: 9798986420103
Pages: 170
Publication Date: 15 November 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Tony Gnau is a three-time Emmy Award-winning journalist and founder and chief storytelling officer of T60 Productions. He believes every company has a story and loves helping them tell it.Tony has led T60 to win 18 Telly Awards for corporate videos. He teaches video strategies, speaks at conferences, and blogs on T60Productions.com, where he has written more than 700 video marketing posts.Tony earned his BA in broadcast journalism from the University of Southern California. He lives in Wisconsin.Learn more online at www.tonygnau.com.

Reviews for Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos

Finally, a clear-headed and achievable system for making better company videos. Lights, Camera, Impact is indispensable for today's content marketers! -Jay Baer, author of Youtility - Why Smart Marketing is About Help not Hype Video content has become a must for marketers to engage customers and build trust. Tony Gnau's book provides clear and actionable guidance on creating both a plan and great content. -Stephanie Stahl, General Manager, Content Marketing Institute, Informa EVERYBODY wants to do video. Almost NOBODY does it right. Tony's amazing guide will help. -Joe Pulizzi, Author, Content Inc. and Founder, The Tilt If you're fully on the video train, you will glean lots of great information and tips. Get yourself a copy of Lights, Camera, Impact now. -Gini Dietrich, Founder and Author, Spin Sucks