Lessons in Creativity: Stories and Strategies to Cultivate Your Creative Confidence

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Ben Rennie

Lessons in Creativity

Stories and Strategies to Cultivate Your Creative Confidence

Ben Rennie

$34.95

Paperback

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English

JOHN WILEY & SONS
30 April 2025

Psychology; Self-help & personal development

How do our everyday choices infuse our lives with purpose? What happens to the things we create, and how do they impact others? How does innovation influence our lives, our communities and the spaces we share?

Lessons in Creativity is a powerful exploration of what it means to be creative, offering readers a blend of personal stories, unexpected insights and inspirational takeaways. Australian designer Ben Rennie takes readers on a journey from working with world-leading brands, including Chanel, Luxottica and Gore-Tex, to the everyday moments that shape the imagination. In this book, you'll follow Ben as he explores the tangible, personal power of creative confidence.

We often underestimate the potential of our own creativity, believing it belongs to artists, writers or performers. But creativity is inherently human — it's about showing up with generosity and curiosity. Whether you're an accountant, a politician, a full-time parent or an engineer, creativity brings exciting thinking and purpose to life.

As the foundation of our work, relationships and lives, creativity brings meaning and fulfilment to everything we do. Lessons in Creativity reaffirms our role as the architect of our destiny, with the ability to form new habits, craft fresh stories and unlock unseen horizons. It reveals a philosophy for aligning your daily actions with your deepest aspirations and values, using your creative confidence as the engine for transformation.

The creative journey is a winding road marked by persistence and self-awareness. Creativity is not something we have or we don't; we learn and develop it through practice. In adopting this mindset, we open ourselves to a world of possibility, where each decision brings us closer to realising a potential. In this sense, creative problem-solving is not a gift but a skill.

If you're feeling stuck or disconnected, Lessons in Creativity will inspire you to show up, take that first step and re-engage your creative potential.

By: Ben Rennie
Imprint: JOHN WILEY & SONS
Country of Publication: Australia
Dimensions: Height: 23mm, Width: 16mm, Spine: 2mm
Weight: 312g
ISBN: 9781394331130
ISBN 10: 1394331134
Pages: 240
Publication Date: 30 April 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Foreword ix About the Author xi Preface xiii Introduction: Escape xvii Part I: Origins: From empathy to awareness 1 1 Super Unknown 3 2 Cricket for Dummies 13 3 Blowing in the wind 25 Part II: Junctions: Purpose 37 4 North by Southwest (Airlines) 39 5 Gold 49 6 Slim your wallet 57 Part III: Connections: Exploration 67 7 Daylight robbery (by a little old lady)! 69 8 Waterproofed 79 9 Indoor what? 93 Part IV: Reflections: Meaning 103 10 The $40 000 question! 105 11 A real-life super suit 115 12 Design matters 127 Part V: Directions: Resilience 137 13 Where to park on your way to the future! 139 14 Standard standards are standard! 151 15 The adjacent possible 159 Part VI: Horizons: Growth 169 16 Time after time 171 17 Why so Sirius?! 181 18 Eaten by a whale 193 Conclusion: My ending is your beginning 207 Acknowledgements 209

BEN RENNIE is an award-winning writer, author, designer and director obsessed with creativity and its power to create change. He has worked with leading global brands in the USA, UK, Italy and Australia to harness design for impact. His work explores the intersection of creativity, business and culture, driven by a singular question: How can design help?