Leading the Sustainable Business Transformation

A Playbook from IMD

Julia Binder (IMD), Knut Haanaes (IMD)

$82.95

Hardback

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English

John Wiley & Sons Inc
03 January 2025

Business strategy

Complete playbook to plan, execute, and showcase corporate sustainability initiatives

Based on extensive research conducted in the past several years at the International Institute for Management Development in Switzerland (IMD), Leading the Sustainable Business Transformation: A Playbook from IMD helps readers understand why sustainability matters, what it involves, how it fits with corporate strategy and how to implement it according to the specifics of their companies. This playbook emphasises both strategic and organisational work, delivering a framework to generate solid financial returns without depleting the world’s natural and social wealth.

With detailed case studies and quotations from executives to provide context, this book explores topics including:

How social and environmental sustainability initiatives sharply differ from the much-criticised Environmental, Social, and Governance (ESG) framework Barriers to change based on gaps in organisational capacity and how to overcome them Minimising risks, accelerating change and fostering innovation through AI powered by Big Data Managing performance and measuring impact through new KPIs that utilise relevant metrics Marketing strategies to showcase sustainability efforts in a way that resonates with consumers

Filled with actionable strategies to navigate the intersection of global impact and financial success with precision and purpose, Leading the Sustainable Business Transformation is an essential read for executives and business leaders seeking to transform their organisations for the better.

Edited by: Julia Binder (IMD), Knut Haanaes (IMD)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 160mm, Spine: 31mm
Weight: 590g
ISBN: 9781394314072
ISBN 10: 1394314078
Pages: 400
Publication Date: 03 January 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Foreword by Michel Demaré and David Bach ix Preface xiii Part I Framing the Conversation 1 Chapter 1 Defining Sustainability 9 Chapter 2 Why Now? 19 Chapter 3 Seizing Opportunities Rather Than Managing Risks 33 Chapter 4 The Geopolitical Context 47 Part II The Strategic Imperative 59 Chapter 5 Roadmapping with a Future- Back Approach 63 Chapter 6 Scenario Planning 75 Chapter 7 Innovating Toward New Business Models 87 Chapter 8 Models for Social Sustainability 101 Chapter 9 An End- to- End Perspective 113 Chapter 10 Brand Strategies 127 Chapter 11 Navigating Climate- Related Financial Risks 137 Chapter 12 Nonmarket Strategy 151 Chapter 13 Navigating the New Era of Sustainability Reporting 167 Chapter 14 The Paradox of Digital Technology 183 Chapter 15 Artificial Intelligence 195 Part III The Leadership Imperative 207 Chapter 16 Leading Change 213 Chapter 17 Managing Change in the Organization 225 Chapter 18 Leading Transformation 233 Chapter 19 Developing Leaders’ Capabilities 243 Chapter 20 The Courage of “Power With” 257 Chapter 21 Ecosystem Partnerships 271 Chapter 22 Changing Culture 281 Chapter 23 Improving Governance 291 Chapter 24 Family Business 305 Chapter 25 Leading for Inclusion 319 Chapter 26 Talking the Walk 331 Conclusion 345 Contributors 353 Index 367

Julia Binder is IMD Professor of Sustainable Innovation and Business Transformation. She is also a director at IMD’s Center for Sustainable and Inclusive Business. Her work has been published in the Journal of Business Venturing and the Academy of Management Review. Knut Haanaes is IMD Professor of Strategy and the Lundin Chair Professor of Sustainability. He is involved with IMD’s partnership with the World Business Council for Sustainable Development. His work has been published in the Harvard Business Review.

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Leading the Sustainable Business Transformation

A Playbook from IMD

Julia Binder (IMD), Knut Haanaes (IMD)

$82.95

Hardback

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