Alexander Styhre is Professor, Chair of Organization Theory and Management in the Department of Business Administration, School of Business, Economics, and Law, University of Gothenburg, Sweden. Professor Styhre has published extensively in the field of organization theory, his most recent books are Visual Cultures in Organizations (Routledge, 2010) and Perception and Organization (Palgrave, 2009). Styhre has participated in research projects at major Swedish companies such as Ericsson, Skanska, PEAB, AstraZeneca, and Volvo Car Corporation.