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Kind Business

Values Create Value

Dr. David Cooke

$29.95

Paperback

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English
Publish Central
01 July 2024
Imagine a corporate world where people and planet are at the heart of leadership decisions and businesses can still find long-term profitability and improved shareholder returns. In ‘Kind Business’ Dr David Cooke shows us that world.

Kind Business is divided into three parts.

Part 1 looks at traditional business where business behaving badly is highlighted with short-term profit seeking dominating decision making with little regard for negative impacts. These are the decisions that often result in reputational damage, corporate scandals, loss of shareholder value and discredited corporate leaders.

The disappointing attitudes and negative impacts of many of todays businesses in areas such as climate change, loss of biodiversity and disregard for human rights are all analysed. David uses examples from global historical occurrences through to todays Australian business landscape, including scandals and poor decision making at General Motors, VW, Enron, Rio Tinto, Qantas, PwC and Optus. The phenomenon of greenwashing, the rise of shareholder activism and the role of whistle blowers in exposing poor practices are all examined.

In part 2 David introduces the concept of Kind Business, where the corporate world is reimagined as a place where leaders with courage and high emotional intelligence, ones who understand the interconnectedness of all stakeholders, make decisions based around their customers and the planet. Global and Australian companies and leaders who are advocating for change and championing a new way of doing business are highlighted.

And lastly, in part 3, David provides a case study of at an Australian tech-sector organisation that highlights evidence of the power of the philosophy of profit and purpose nourishing each other to show that when a business does good then that business will do well and that values create value.

‘Kind Business’ contains numerous resources for anyone interested in having a positive impact in the company in which they work. The wisdom of business and leadership experts is quoted throughout along with guidelines and frameworks from the United Nations and the Federal Government all designed to foster higher business standards and increase the positive impact of the corporate sector on society at large.
By:  
Imprint:   Publish Central
Country of Publication:   Australia
ISBN:   9781923225015
ISBN 10:   1923225014
Pages:   280
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Dr David Cooke has spent 35 years in the Australian tech sector working with global tech firms. His career culminated as the Chair and Managing Director of Konica Minolta (Australia and New Zealand) where the company won many awards and accreditations including from The Australian Human Rights Commission, Anti-slavery Australia, The Champions of Change Coalition and The Workplace Gender Equality Agency. David is the past Chair of the United Nations Global Compact Network Australia and the Australian Institute of Human Rights, as well as being a former Director on the Board of Sustainalytics Australia prior to its acquisition by global entity Morningstar. David has two doctorates, one for research into corporate social investment plus an honorary doctorate, for his public advocacy of responsible business. His doctoral thesis advocating for responsible business is available through the Berkeley University portal Bepress and his dissertation has been downloaded nearly 19,000 times, indicating significant interest in this field. His article, Building Social Capital, won the annual Global Social Impact Award from Emerald Publishing in London. David now consults on sustainable business through his firm ESG Advisory.

Reviews for Kind Business: Values Create Value

"'This powerful book bridges the gap between commercial success and compassionate leadership.' - Cassandra Kelly - Member of The European Union Global Tech Panel 'David would be in the top drawer of Australian business leaders who have led profitable businesses with strong compassion and purpose. I am pleased he is taking the opportunity to reflect on his career and share with us many of his lifelong learnings.' - Tony Stuart - CEO, UNICEF Australia 'One of the most compelling and complete books on business, culture and sustainable performance available. This book is a must for any business leader looking to realise the benefits of a fully integrated approach to ESG.' - Alison Cameron - International Leadership Coach, author Leadership for the New Millennium 'This book is a refreshing antidote to growing distrust in business. David Cooke shows by powerful example how companies can do well when leaders have the courage to do good.' -Narelle Hooper - Non-executive Director The Ethics Centre, former Editor AFR BOSS and former Editor-in-Chief Company Director magazine 'Business as usual has put us on the road to ruin. If we are to rein in climate change and yawning inequality, then we need an alternative approach that doesn't put profit ahead of people and the planet. Dr David Cooke mounts a compelling case for kind business practices. He presents a wealth of evidence to show that if corporate leaders followed his advice, then they would lead happier and more fulfilling lives - and so would the rest of us.' - Peter Mares, Moderator, Cranlana Centre for Ethical Leadership, author of No Place Like Home: Repairing Australia's Housing Crisis 'Dr David Cooke remains one of the most forward thinkers in how we can restructure capitalism in a manner that prioritises kindness to provide better outcomes for people and planet. I strongly recommend this book to anyone currently leading, or having aspirations to lead a business, and particularly to those who have the courage to take the lessons Dr Cooke offers into the real world to enable our society to be net positive and thrive.' - Kylie Porter, Chief Sustainability Officer, and Business Ethics Fellow 'Written by a true purpose-leader and impact-enabler, Kind Business will shake up the corporate world and shift paradigms on how things are done and how they should be done. It will inspire businesses to embed kindness when our world needs it the most.' - Professor Debbie Haski-Leventhal - Author of Make it Meaningful 'In a world still dominated by ""greed is good"", Cooke challenges the status quo, asserting that profit and purpose can coexist. With compelling examples from corporate Australia, he advocates for a shift from shareholder primacy to stakeholder inclusion, redefining leadership with moral courage and empathy for a more sustainable future.' - Susan Mizrahi - Sustainability Thought Leader and Strategist, Non-executive Director UN Global Compact Network Australia 'David's timely book is part a cautionary tale of the grave perils of relentless short-termism, and inspiration for leaders looking to ensure their businesses thrive in the decade ahead. Even better, they will enjoy a much happier working environment along the way and be able to look the next generation in the eye when explaining the secrets of their success.' - Nigel Lake - Founder and Executive Chair Pottinger, author of The Long Term Starts Tomorrow"


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