Robert Varakian, has run some of the largest brand names in the housewares and tabletop industry. From serve ware to cutlery, tools and gadgets, bakeware, cookware and kitchen electrics. Including startups, turnarounds and established brands, Mr Varakian has done it. He has created thousands of first to market items, been named on numerous patents, and traveled extensively to Asia, managing both company owned manufacturing facilities as well as sourcing to third party manufacturers, this book captures that experience and passes on useful and helpful pointers for each aspect to help your business.