Introduction to Search Engine Optimization

A Guide for Absolute Beginners

Todd Kelsey

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English

APress
21 June 2017

Sales & marketing; Internet searching; Databases

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.

What You’ll Learn

Create a content platform, including blogs and YouTube channels

Use keywords to maximize findabilityand increase search volume

Check your SEO rank and other analytics

Hunt for duplicate content

Set up Google Analytics, including Blogger

Utilize Indexing and Webmaster tools/search console

Who This Book Is For

Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

By: Todd Kelsey
Imprint: APress
Country of Publication: United States
Edition: 1st ed.
Dimensions: Height: 235mm, Width: 155mm,
Weight: 2.292kg
ISBN: 9781484228500
ISBN 10: 1484228502
Pages: 126
Publication Date: 21 June 2017
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: SEO Basics.- Chapter 4: Keyword Research.- Chapter 5: Try SEO.- Chapter 6: Analyze How Things Are Going.- Chapter 7: Explore Webmaster Tools/Search Console.- Chapter 8: Keeping Up with Changes.- Chapter 9: Exploring SEO Certification.

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.