Oral Capps, Jr. is Executive Professor and Regents Professor, Co-Director of the Agribusiness, Food and Consumer Economics Research Center, and Southwest Dairy Marketing Endowed Chair at Texas A&M University. John Penson is Regents Professor Emeritus in the Department of Agricultural Economics at Texas A&M University. Parr Rosson is Professor and Extension Specialist/Associate Department Head for Extension in the Department of Rangeland, Wildlife, and Fisheries Management at Texas A&M University. Richard Woodward is Professor in the Department of Agricultural Economics at Texas A&M University.