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Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations by Rainer Hasenauer (Vienna University of Economics and Business, Austria) at Abbey's Bookshop,
Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in...
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Rainer Hasenauer (Vienna University of Economics and Business, Austria) Oliver Yu (San Jose State University, USA)

Intrapreneurship Management

Concepts, Methods, and Software for Managing Technological Innovation in Organizations

Rainer Hasenauer (Vienna University of Economics and Business, Austria),  Oliver Yu (San Jose State University, USA),  D. Daniel Sheu

$215.95

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English
Wiley-IEEE Press
14 June 2024
Electronics & communications engineering
Series: IEEE Press Series on Technology Management, Innovation, and Leadership
Develop and deploy industry-leading ideas with this groundbreaking management toolkit

The universal modern image of an innovator is a technological entrepreneur, who conceives and develops their groundbreaking ideas outside an existing institution and only subsequently builds infrastructure around it. In reality, however, the bulk of technological innovation comes through Intrapreneurship: innovation that takes place inside an existing organization, taking advantage of the institutional support and economies of scale provided by continuing enterprises. Intrapreneurship Management is an approach that cultivates these internal innovations and the knowledge workers who produce them.

Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations offers a guide to this approach, its challenges, and its rewards. Beginning with a simple yet flexible definition of innovation—an idea implemented with impact—it analyzes the processes and organizational tools by which novel ideas can be fostered, supported, and applied, producing industry-leading firms that maximize their internal talent. It also provides access and tools for using IntrapreneurshipREADINESSNavigator (IRN), a unique software already deployed successfully in over 150 innovation projects.

Intrapreneurship Management readers will also find:

Case studies of technological innovations within a range of organizations A look forward to future challenges facing innovative organizations in the 21st century Detailed treatment of subjects including innovation marketing, systematic creativity, and developing innovative organizational culture

Intrapreneurship Management is ideal for intrapreneurs, their managers, and any professionals working in industries driven by technological innovation, as well as researchers and students of management.
By:   , , ,
Imprint:   Wiley-IEEE Press
Country of Publication:   United States
Weight:   666g
ISBN:   9781119837725
ISBN 10:   1119837723
Series:   IEEE Press Series on Technology Management, Innovation, and Leadership
Pages:   224
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

RAINER HASENAUER, PhD, is Honorary Professor Marketing and Lecturer in Marketing of High-Tech Innovation and Technology at the Vienna University of Economics and Business, Austria. He is also a co-founder of the HiTec Marketing Research Association in Vienna and the Cross Border HiTec Center, for which he still serves as senior advisor. He has researched and published extensively in high-tech innovation and management, and serves on the advisory boards of numerous tech investment groups and start-up incubators. OLIVER YU, PhD, is Founder and CEO of a technology consulting firm and Executive-in-Residence at San Jose State University, USA. He has held senior positions at SRI International and Electric Power Research Institute, and served in leadership roles for both the IEEE Technology and Engineering Management Society and the International Society of Innovation Methods.

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