International Business Development: A Concise Textbook Focusing on International B-to-B Contexts

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Ludwig Martin

International Business Development

A Concise Textbook Focusing on International B-to-B Contexts

Ludwig Martin

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English

Springer Gabler
02 July 2021

International business; Joint ventures

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Edited by: Ludwig Martin
Imprint: Springer Gabler
Country of Publication: Germany
Edition: 1st ed. 2021
Dimensions: Height: 240mm, Width: 168mm,
Weight: 485g
ISBN: 9783658332204
ISBN 10: 3658332204
Pages: 270
Publication Date: 02 July 2021
Audience: College/higher education , A / AS level
Format: Paperback
Publisher's Status: Active

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.