Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations...

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Tshimanga Kongolo

Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations

Tshimanga Kongolo

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English

Routledge
13 December 2021

Research & development management; Sales & marketing; Commercial law; Intellectual property law; Copyright law

Series: Routledge Research in Intellectual Property

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

By: Tshimanga Kongolo
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 226g
ISBN: 9781032241173
ISBN 10: 1032241179
Series: Routledge Research in Intellectual Property
Pages: 152
Publication Date: 13 December 2021
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Tshimanga Kongolo has been with the World Intellectual Property Organization (WIPO) Academy for almost 18 years. Prior to joining WIPO, he taught IP at Osaka University, Osaka, Japan. He also spent seven months as a Research Fellow (while being with Osaka University) at Max Planck Institute for Foreign and International Patent, Copyright and Competition Law, Munich, Germany, in 2000. His key areas of expertise involve international IP law; branding and innovation; African IP systems; and global IP challenges, including traditional knowledge and IP and public health. He has widely published books and articles on those areas in peer-reviewed top international IP journals (see Google Scholar).