Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk's leadership, it is bringing to an end the era of gasoline-powered transportation.
Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution - of how a new world of transportation could change people's lives globally.
By:
Hamish McKenzie Imprint: Faber & Faber Country of Publication: United Kingdom Edition: Main Dimensions:
Height: 198mm,
Width: 130mm,
Spine: 18mm
Weight: 244g ISBN:9780571327676 ISBN 10: 0571327672 Pages: 304 Publication Date:07 January 2020 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active
Hamish McKenzie is a journalist and the former lead writer for Tesla. He has been a tech reporter for PandoDaily and has written for many publications, including the Guardian and the Toronto Star.