Innovation and Export

The Joint Challenge of the Small Company

Manon Enjolras (Université de Lorraine, France)

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Hardback

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English

ISTE Ltd and John Wiley & Sons Inc
13 December 2021

International economics; Public finance; E-commerce: business aspects; Small businesses & self-employed; Corporate tax

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

By: Manon Enjolras (Université de Lorraine France)
Imprint: ISTE Ltd and John Wiley & Sons Inc
Country of Publication: United Kingdom
Dimensions: Height: 10mm, Width: 10mm,
Weight: 454g
ISBN: 9781786306203
ISBN 10: 1786306204
Pages: 192
Publication Date: 13 December 2021
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.