Influencing Customer Demand: An Operations Management Approach

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Mahya Hemmati (Amirkabir University of Technology, Tehran, Iran) Mohsen S. Sajadieh (Amirkabir University of Technology, Tehran, Iran)

Influencing Customer Demand

An Operations Management Approach

Mahya Hemmati (Amirkabir University of Technology, Tehran, Iran), Mohsen S. Sajadieh (Amirkabir University of Technology, Tehran, Iran)

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English

CRC Press
22 July 2021

Economics; Production & quality control management; Purchasing & supply management; Hydraulic engineering

In today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue.

The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM).

This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

Edited by: Mahya Hemmati (Amirkabir University of Technology Tehran Iran), Mohsen S. Sajadieh (Amirkabir University of Technology, Tehran, Iran)
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 544g
ISBN: 9780367619985
ISBN 10: 0367619989
Pages: 288
Publication Date: 22 July 2021
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Introduction. 2. Pricing Policy. 3. On-Shelf Inventory. 4. Rebate Contracts. 5. Service Level Effect. 6. Marketing Decisions and Efforts. 7. Company Reputation. 8. Congestion in the System. 9. The Length of the Credit Period. 10. Dynamic Innovation Capabilities. 11. Demand Sensitivity to Time. 12. Inflation-Dependent Demand. 13. The Selling Price of Substitutes/ Complementary Goods. 14. Mass Communication Media. 15. Miscellaneous. Chapter 16. Conclusion.

M. Hemmati is a Ph.D. student at the Amirkabir University of Technology. She received her BS degree in Industrial Engineering from the Isfahan University of Technology, Isfahan, Iran, in 2014 and her MSc degree in Industrial Engineering from Amirkabir University of Technology, Tehran, Iran, in 2016. Her research interests include mathematical optimization, supply chain management, pricing, and demand management. Moreover, she has published 9 papers in scientific conferences and journals and received Iran’s national elite scholarship award. In 2017, She received the best MSc theses award from the Amirkabir University of Technology. Mohsen S. Sajadieh is an assistant professor in the Industrial Engineering & Management Systems Department, Amirkabir University of Technology, Iran. He earned his Ph.D. in Industrial Engineering from Sharif University of Technology, Iran in 2009. He held a visiting position at Aarhus School of Business in Denmark in 2008. His research interests center on logistics and supply chain management. Mohsen is an expert, working as a consultant and project manager of logistics and supply chain projects for well-known companies in Iran. He also serves as a referee for many international journals.