Julian M. Müller is professor at Kufstein University of Applied Sciences, Austria and is visiting professor at Jagellonian University Krakow (Poland) and Corvinius University Budapest (Hungary). He completed his PhD at Friedrich-Alexander-University Erlangen-Nürnberg (Germany). His research interests include Industry 4.0, technology and innovation management, supply chain management, sustainability, small and medium-sized enterprises, and business model innovation. Nikolai Kazantsev is a research associate at The University of Exeter (UK) and senior lecturer at HSE University (Russia). His PhD the University of Manchester is devoted to barriers to new supply relationships between SMEs in the context of Industry 4.0, collaboration design methods and collaborative business models for SMEs. Nikolay’s research interests are related to the impacts of digital technologies and new collaborative business models to industries, companies and individuals.