Indian Movie Entrepreneurship: Not just song and dance

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Rajeev Kamineni (University of South Australia) Ruth Rentschler (University of South Australia)

Indian Movie Entrepreneurship

Not just song and dance

Rajeev Kamineni (University of South Australia), Ruth Rentschler (University of South Australia)

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English

Routledge
03 June 2020

Films, movies & cinema; Economics; Entrepreneurship; Sales & marketing management; Cinema industry

Series: Discovering the Creative Industries

One of the world’s most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form part of the larger picture.

The reader is then offered a glimpse into the actual process of making a film

from day zero to release day. The key players in the Indian movie ecosystem are

analysed, with the central role of the producer highlighted. Concluding with a look

into the future of the entrepreneurial process in the Indian movie industry, the

authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of

the Indian movie industry, the book provides a sneak peek into the business

landscape of India more broadly.

By: Rajeev Kamineni (University of South Australia), Ruth Rentschler (University of South Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 362g
ISBN: 9781138393837
ISBN 10: 1138393835
Series: Discovering the Creative Industries
Pages: 134
Publication Date: 03 June 2020
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Rajeev Kamineni was actively involved in the production, marketing and business development of 14 movies in the Indian movie industry. He was a member of the board of the Indo Cine Appreciation Foundation (ICAF), and an organising committee member of the Chennai International Film Festival (CIFF). Ruth Rentschler OAM has more than 20 years’ experience in services, arts and cultural management; and leadership in hospitality, the creative industries and academia. She has similar experience working in governance, management and marketing in the non-profit sphere at local, state, national and international levels. She was Head of the School of Management and Professor of Arts and Cultural Leadership at the University of South Australia.

Reviews for Indian Movie Entrepreneurship: Not just song and dance

'Producers are the backbone of a movie industry and this book perfectly chronicles the challenges faced by movie producers' -- Arya, Actor and Producer 'The Indian movie industry encompasses South, North, East and Western regions of India and it is much more than just Bollywood. I am glad that this book takes a holistic view and presents the span and depth of this industry.' -- Katragadda Prasad, President, South Indian Film Chamber of Commerce 'In the past 2 decades, by organising the Chennai International Film Festival, we have successfully placed Chennai on the World map of Cinema. This book takes a step forward in recording the cinema legacy of Chennai and pointing to its historical significance.' -- Emanadar Thangaraj, Festival Director, Chennai International Film Festival 'Born and brought up in the amazing world of Indian cinema, for me it is riveting to read the incredibly challenging journey of a film entrepreneur that is captured very well in this book' -- Sanjay Wadhwa, Third generation movie entrepreneur, financier, distributor and content aggregator