Robert M. McKenzie is Associate Professor in Sociolinguistics at Northumbria University. He has a specific interest in folk perceptions of and attitudes towards spoken language variation, especially the ways in which individuals attach social meaning to language varieties and how linguistic diversity is indexed within given speech communities. Andrew McNeill is Senior Lecturer in Psychology at Northumbria University. His research explores the social psychology of intergroup relations in a variety of contexts. He has a particular interest in the intersection of linguistics and psychology and how language is used in identity construction and communication.
"""This book is, therefore, a timely attempt to explore implicit attitudes (an aspect of language attitudes that has tended to slip under sociolinguists’ radar) and offer further insights into how language attitudes work at the unconscious level. Given its innovative approaches, fine-grained and robust analyses, and interesting findings, I invite you to read the book in order to have a fuller picture as masterfully painted by the authors of this discipline-shaping book."" -Kingsley Ugwuanyi, Language in Society"