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Image Worlds: Corporate Identities at General Electric, 1890-1930 by David E. Nye (Professor, University of Southern Denmark) at Abbey's Bookshop,
Image Worlds: Corporate Identities at General Electric, 1890-1930
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David E. Nye (Professor, University of Southern Denmark)

Image Worlds

Corporate Identities at General Electric, 1890-1930

David E. Nye (Professor, University of Southern Denmark)

$79.99

Paperback

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English
MIT Press
05 August 1985
Company secretary: role & responsibilities
Series: Image Worlds
"By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations.

General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography.

Image Worlds embraces symbols, intentional signs, and photographs on the one hand and the history of institutional and technological development on the other. It views photography as a developing technology with a history of its own, and presents the corporation as a communicator as well as a producer and employer.

Illustrated with nearly 60 photographs from the archives, the book identifies five ""image markets"" that GE sought to organize and address. Company engineers, workers, and managers received publications designed to appeal to their presumed interests. Some of these grew into public journals with a scientific-educational mission; others were restricted in circulation even within the company. At the same time, illustrated mass-media advertising was created to reach potential consumers of GE products. Advertising that presented an image of GE as a place where ""progress was the most important product."" While GE was promoting this enlightened image, the company was also using its resources to reach the voting public, hoping to gain their support for private electrification in the national debate over municipal power."
By:  
Imprint:   MIT Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 20mm
Weight:   431g
ISBN:   9780262524995
ISBN 10:   0262524996
Series:   Image Worlds
Pages:   248
Publication Date:  
Recommended Age:   From 18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

David E. Nye is Senior Research Fellow at the Charles Babbage Institute and the History of Science and Technology program at the University of Minnesota and Professor Emeritus of American Studies at the University of Southern Denmark. His other books published by the MIT Press includeElectrifying America and American Technological Sublime. He was awarded the Leonardo da Vinci Medal in 2005 and was knighted by the Queen of Denmark in 2013.

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