I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change...

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Morten Münster

I'm Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World

Morten Münster

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English

Laurence King Publishing
25 March 2021

Economics & Business; Business innovation; Management & management techniques; Bargains

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

By: Morten Münster
Imprint: Laurence King Publishing
Country of Publication: United Kingdom
Dimensions: Height: 204mm, Width: 136mm, Spine: 34mm
Weight: 340g
ISBN: 9781786279484
ISBN 10: 1786279487
Pages: 304
Publication Date: 25 March 2021
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Morten Munster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.