How to Write Effective Business English

Your Guide to Excellent Professional...

Fiona Talbot

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Paperback

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English

Kogan Page
03 May 2023

Writing & editing guides; ELT: writing skills; ELT: English for business; Economics & Business; Business communication & presentation

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oreal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

By: Fiona Talbot
Imprint: Kogan Page
Country of Publication: United Kingdom
Edition: 4th Revised edition
Dimensions: Height: 235mm, Width: 158mm, Spine: 15mm
Weight: 276g
ISBN: 9781398609952
ISBN 10: 1398609951
Pages: 200
Publication Date: 03 May 2023
Audience: ELT/ESL , College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Primary
Format: Paperback
Publisher's Status: Unspecified

Chapter - 00: Introduction; Chapter - 01: Business writing today; Chapter - 02: Why are you writing?; Chapter - 03: It’s crucial to connect at every stage of your career; Chapter - 04: Quality matters; Chapter - 05: Telling your story through social media; Chapter - 06: Standard or variant English – and changing punctuation and grammar; Chapter - 07: Writing globally ? Or in multinational teams?; Chapter - 08: Email and instant messaging; Chapter - 09: Practical conventions and common confusions; Chapter - 10: Look to the future; Chapter - 11: Conclusion: what will you do differently – and better?;

Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. Fiona Talbot is based in Chester, UK.

Reviews for How to Write Effective Business English: Your Guide to Excellent Professional...

""The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!"" * Fabian Schneider, Managing Director, W.Ulrich GmbH, Germany * ""We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that."" * Richard Lawrence, Founder, Innovatr, South Africa * ""As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation."" * Julie Brookfield, Head of People, GBG PLC, UK *