Kim Lifton, President Perceptive, resourceful, and curious, Kim can get a story out of anyone; she helped create the brainstorming process used in the Wow Method. Kim's articles on the college essay appear regularly in print and on the web, and her work has been featured in a variety of newspapers, magazines, and online publications. Kim is a former newspaper reporter and corporate communications manager with a BA in Journalism from Michigan State University. Susan Knoppow, CEOFocused, incisive, and creative, Susan can turn the most daunting writing challenge into a series of simple steps; she conceptualized and developed the Wow Method for teaching writing. A former executive speechwriter and copywriter, Susan is also a published poet and essayist. She holds a BA in Psychology from the University of Michigan and an MFA in Writing from Vermont College.