How to Measure and Manage Your Corporate Reputation

Terry Hannington

$284

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Gower Publishing Ltd
28 January 2004

Industrial: Commercial Art & Design; Financial reporting, financial statements; Business strategy; Quality Assurance (QA) & Total Quality Management (TQM); Advertising; Public relations

"The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their ""infectious history"". Terry Hannington provides a ""blueprint"" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan."

By: Terry Hannington
Imprint: Gower Publishing Ltd
Country of Publication: United Kingdom
Edition: New edition
Dimensions: Height: 246mm, Width: 174mm, Spine: 13mm
Weight: 453g
ISBN: 9780566085529
ISBN 10: 0566085526
Pages: 112
Publication Date: 28 January 2004
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Hardback
Publisher's Status: Active

Terry Hannington is a marketing consultant based in Sweden. His recent assignments have included assisting ITSMA, a US-based brand and marketing consultancy, acting as Managing Director to build a presence in Europe. Previous roles include Vice President of Marketing at Olivetti Ivrea Italy and Marketing Director EMEA at Diebold Inc., Paris France.

Reviews for How to Measure and Manage Your Corporate Reputation

'This is a concise, well presented and highly focused volume that deals with an aspect of corporate identity that company executives ignore at their peril.' Economic Outlook and Business Review '...a very useful guide and tool to practitioners and managers concerned with corporate reputation, understanding stakeholders' influence and building a reputation management plan. It is an excellent read focusing on reputation and brand and the relationship between them. Individuals and organizations will benefit from the knowledge and hands-on experience presented in this book. This will help an organization generate and retain business opportunities by better managing previously unseen barriers. Many examples are given on how organizations spend on advertising to build brand awareness and values even before the organization started and the importance of setting up a number of management programmes to manage reputation, crises and stakeholders.' The Electronic Journal