How to Grow Enrollment in Online Higher Education

“Sasha Thackaberry has provided a direct, practical primer full of constructive advice for online learning and marketing professionals. The applied wisdom and proven strategies shared on each page will be a valuable resource to the entire online learning community. This book should be required reading for every institution that hopes to launch and support online programs.” —Thomas Cavanagh, Ph.D., Vice Provost for Digital Learning, University of Central Florida, USA “Sasha Thackaberry has provided a direct, practical primer full of constructive advice for online learning and marketing professionals. The applied wisdom and proven strategies shared on each page will be a valuable resource to the entire online learning community. This book should be required reading for every institution that hopes to launch and support online programs.” —Thomas Cavanagh, Vice Provost for Digital Learning, University of Central Florida, USA “As the leader of an organization focused on the practical application of research and best practice in online education, I deeply appreciate this book’s focus on real, how-to instructions for growing online enrollment. There is a true art to writing in simple, straightforward language that enables people to both know and do—and Sasha has mastered that in this book.” —Deb Adair, Executive Director of Quality Matters “For those institutions only now moving into online education, Sasha Thackabarry’s primer on marketing online programs is invaluable. Sasha explains the strategy as well as the nuts and bolts in ways that reflect her deep experience, are accessible to the newcomer, and can help institutions avoid costly mistakes while enrolling the students they seek.” —Paul LeBlanc, former President of Southern New Hampshire University, USA “Scaling online initiatives, developing new online programs, and growing online enrollment are ubiquitous goals for institutions in today’s higher ed landscape. However, many HEIs lack the practical knowledge on how to meet these goals, whether they fall short on effective marketing, online student recruitment, or appropriate staffing to fuel online program growth. This book serves as a much-needed practical guide to online marketing and recruitment from someone who has done the work – successfully – and can expertly share the roadmap as well as lessons learned. Quality teaching and learning are a big part of the puzzle, but without practical knowledge on scaling online enrollments, growth can remain elusive. Success in this area needs proven strategies, and Thackaberry delivers them in a concise, targeted playbook that is a must-read for any higher education administrator.” —Bethany Simunich, Vice President of Innovation and Research at Quality Matters