How Change Happens

Why Some Social Movements Succeed While Others Don't

Leslie R. Crutchfield (FSG Social Impact Advisors)

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English

John Wiley & Sons Inc
09 April 2018

Social issues & processes; Non-governmental organisations (NGOs)

Discover how those who change the world do so with this thoughtful and timely book

Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century.

Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com.

Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change

Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

By: Leslie R. Crutchfield (FSG Social Impact Advisors)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 431g
ISBN: 9781119413813
ISBN 10: 1119413818
Pages: 240
Publication Date: 09 April 2018
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Foreword ix Introduction: How Change Happens 1 Chapter 1 Turn Grassroots Gold 21 Chapter 2 Sharpen Your 10/10/10/20 = 50 Vision 53 Chapter 3 Change Hearts and Policy 77 Chapter 4 Reckon with Adversarial Allies 103 Chapter 5 Break from Business as Usual 119 Chapter 6 Be Leaderfull 143 Conclusion: Where We Go from Here 171 Appendix A: Research Parameters 185 Appendix B: List of Interviews 189 Appendix C: Additional Resources on Movements and Systems 193 Acknowledgments 215 About the Author and GSEI 221 Index 223

LESLIE R. CRUTCHFIELD is executive director of Georgetown University's Global Social Enterprise Initiative (GSEI) at the McDonough School of Business, and an author, educator, trainer and leading authority on social change. Crutchfield's two previous books are the bestselling, award-winning Forces for Good: The Six Practices of High-Impact Nonprofits with Heather McLeod Grant, and Do More Than Give: The Six Practices of Donors Who Change the World with Mark Kramer and John Kania of FSG social impact consultants, where Crutchfield serves as senior advisor. A frequent media contributor and commentator, her writing and ideas have been featured in Fortune, Forbes, Fast Company, The Washington Post, The Chronicle of Philanthropy and Stanford Social Innovation Review, and she has appeared on ABC News, PBS and other shows.