This text provides a comprehensive look at the fast growing meetings and convention market segment. A usefulhow- to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includesIndustry Insiders planning tips and case studies direct from professionals in Convention Services departments.
By:
Pat Golden-Romero
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 261mm,
Width: 184mm,
Weight: 453g
ISBN: 9781138432833
ISBN 10: 1138432830
Pages: 330
Publication Date: 28 June 2017
Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Chapter 1 The Convention And Meetings Industry; Chapter 2 The Associations, Convention, and Meetings Market; Chapter 3 The Corporate Meetings Market; Chapter 4 The Incentive, Smerf, and Other Markets; Chapter 5 The Role Of Convention Bureaus And Other Destination Marketing Organizations; Chapter 6 Marketing and Advertising Strategies; Chapter 7 Convention Sales Negotiations and Contracts; Chapter 8 Food and Beverage Function Planning; Chapter 9 Meeting Room And Convention Planning; Chapter 10 On-Site Event Planning; Chapter 11 Exhibition and Trade Show Industry Overview; Chapter 12 Industry Trends and Resources;
