Frans Melissen, Professor of Sustainable Business Models, Academy of Hotel & Facility Management, NHTV Breda University of Applied Sciences, The Netherlands Jean-Pierre van der Rest, Associate Professor of Business Administration at Leiden University, The Netherlands Stan Josephi, Senior Lecturer at the Academy of Hotel & Facility Management, NHTV Breda University of Applied Sciences, The Netherlands Rob Blomme, Professor of Organizational Behaviour and Managing Strategic Change, Nyenrode Business University, The Netherlands