Hooked

How Leaders Connect, Engage and Inspire with Storytelling

Gabrielle Dolan, Yamini Naidu

$24.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Wiley
21 June 2013

Economics & Business; Business communication & presentation

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources

For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

By: Gabrielle Dolan, Yamini Naidu
Imprint: Wiley
Country of Publication: Australia
Dimensions: Height: 213mm, Width: 140mm, Spine: 13mm
Weight: 272g
ISBN: 9781118637623
ISBN 10: 1118637623
Pages: 216
Publication Date: 21 June 2013
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

About the authors vii Acknowledgements ix Introduction xiii 1 What is business storytelling? 1 2 The importance of business storytelling 15 3 Business storytelling styles 35 4 Crafting your stories 47 5 Making your stories shine 87 6 Practising and delivering stories 107 7 Secret storytelling business 119 8 Getting your stories out there 133 9 Implementing storytelling into your organisation 155 10 Giving it a go 181 Story index 183 Index 185

Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.