Elaine Jobson is a high-profile global fitness executive, having operated and grown well-known fitness brands on several different continents. She has 30 years experience building culture, including working for Richard Branson. She has successfully taken large gym chains such as Virgin Active and Jetts Fitness to become award-winning great places to work. Elaine now coaches and works with executives and boards on culture and leadership. Elaine is sought-after keynote speaker on the topic of culture. She inspires excellence and empowers leaders to achieve exceptional corporate cultures worldwide.
'This impressive read allows you to gain the real-life leadership lessons that have been developed over a career in the time it takes to read this book. It really highlights how to be an effective leader rather than a manager, all whilst making a profitable business.' Bronwyn Post, Managing Director, Aldi 'As a professional speaker who sees inside of companies all the time, Elaine Jobson has always understood how to create trust and transparent communication with her teams. Her understanding of human motivation leads her people to perform and succeed. Now, she has been able to deliver the keys to leadership in her new book. This book is a goldmine of ideas and inspiration to make you a better leader.' Chris Helder, international keynote speaker and bestselling author 'This book is a treasure trove of wisdom for leaders dedicated to nurturing a thriving, high-performance team. As you read, you'll feel like you're standing next to Elaine as she lifts the hood of her high-performing sports car, showing you how she's put the engine together. Her practical strategies for fostering a culture of trust and happiness are not just theories but actionable steps that I see as essential for any leader aiming for both excellence and a positive team environment. This book will alter the way you think about your role as a leader.' Dr Liam Mayo, PhD, CEO and MD, Comlink Australia 'Elaine brings both her success as a practitioner and her understanding of the theory to write a very perceptive leadership book building on her experience of leading teams to high performance in tough situations. She shows the reader convincingly how and why staff happiness is so important to every part of business - even the profit.' Mark Oliver, CEO and MD of MarkTwo Consulting