Helvetica and the New York City Subway System

Paul Shaw's study of the signage in the New York subway system is one of the best pieces of design history I've ever read. Impeccably researched and gracefully written, it uses a seemingly prosaic subject as a starting point for a fascinating exploration of the way that graphic design developed as a discipline in the 20th century. --Michael Bierut, partner, Pentagram For transit and type nerds alike, Paul's book is the Bible. It finally tells the true story of the New York subway sign system and shows how even big projects like it are shaped by people and their likes and dislikes; by accidents, prejudice, and half-knowledge. This is a history book, a type book, a design book, and a business book. --Erik Spiekermann, creative director and managing partner, Edenspiekermann Paul Shaw's detailed narrative of the evolution of signage in the New York City subway system over the past half-century reveals how the many decisions underlying its appearance have been shaped as much by political, economic, and bureaucratic forces as by design considerations. His beautifully illustrated book brings a unique perspective to the subject, and is a welcome addition to the vast literature on New York City. --Kenneth T. Jackson, Editor-in-Chief, The Encyclopedia of New York City; President Emeritus, The New-York Historical Society Paul Shaw's story of the New York subway sign system is an amazing piece of research. While Helvetica vs. Standard is the book's main focus, the most intriguing part of the story has to with the decisions and personalities involved. Shaw wonderfully captures the complexity of the undertaking, and shows how the persistence of a few people dedicated to expanding and improving the system over many years had a great impact. --Tom Geismar, founding partner, Chermayeff & Geismar