Heineken in Africa

'[This] critical account of the brewer goes to the heart of doing business in challenging markets . . . [a] provocative book.' 'A complex tale of a company operating in a country defined by perpetual conflict and warlordism . . . this book it is an important window into how careless corporate behaviour can impede Africa's development.' 'The unauthorised story of a beer giant's African saga. ... Van Beemen precisely and rigorously ticks off Heineken's excesses and tribulations in Africa. ... For a long time Heineken's management refused to meet the journalist, before changing their minds and giving him interviews almost two years after the book first appeared, which offer a valuable counterpoint and make this remarkable survey all the more balanced.' -- Le Monde `One of the most readable, nuanced and critical accounts of multinationals doing business in Africa . . .Van Beemen uses his unagitated and meticulously researched style to the fullest advantage . . . an excellent book.'