Charles Abraham is an applied Health Psychologist specialising in translational health research, a registered practising Health Psychologist in the UK and a Professor of Psychology Applied to Health at Deakin University, Melbourne, Australia. Mark Conner is Professor of Applied Social Psychology at the School of Psychology, University of Leeds, UK. Fiona Jones is formerly a Visiting Senior Research Fellow in the School of Psychology, University of Leeds, UK. Daryl O'Connor is Professor of Psychology at the School of Psychology, University of Leeds, UK.