Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

— —

Joyce Kay Avila

Hands-On Salesforce Data Cloud

Implementing and Managing a Real-Time Customer Data Platform

Joyce Kay Avila

$157.95 $126.06

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

O'Reilly Media
20 August 2024

Operational research; Enterprise software; Web services; Data capture & analysis; Data mining

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.

This book will help you:

Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle

By: Joyce Kay Avila
Imprint: O'Reilly Media
Country of Publication: United States
Dimensions: Height: 233mm, Width: 178mm,
ISBN: 9781098147860
ISBN 10: 1098147863
Pages: 300
Publication Date: 20 August 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Joyce Kay Avila has more than 25 years as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems. Joyce holds 19 Salesforce certifications and accreditations, and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero. For the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the O'Reilly book, Snowflake: The Definitive Guide.