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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

Ryan Holiday

$42.95

Paperback

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English
Portfolio Press
30 September 2014
"A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

""Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too."" —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow."
By:  
Imprint:   Portfolio Press
Country of Publication:   United States
Dimensions:   Height: 196mm,  Width: 130mm,  Spine: 13mm
Weight:   130g
ISBN:   9781591847380
ISBN 10:   1591847389
Pages:   111
Publication Date:  
Recommended Age:   From 18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Ryan Holiday is the bestselling authorof Trust Me I m Lying: Confessions of a MediaManipulator. After dropping out of college at19 to apprentice under Robert Greene, authorof The 48 Laws of Power, he went on to advisemany bestselling authors and multiplatinummusicians, and served as director of marketingat American Apparel. He currently lives inAustin and writes for Thought Catalog and the New York Observer.

Reviews for Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book. --Ryan Delk, Director of Growth, Gumroad Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms--and better, real strategies and tactics for application. --Alex Korchinski, growth hacker at Scribd Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. --Andrew Chen, Silicon Valley entrepreneur, essayist and advisor Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth. --Patrick Vlaskovits, coauthor of The Lean Entrepreneur This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it. --Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. --Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo Finally, a crystallization and explanation of growth hacking in easy to understand terms--and better yet, real strategies and tactics for application. --Alex Korchinski, Director of Growth, Soma A must-read. --Derek Halpern, SocialTriggers.com Pragmatic and actionable...if you re tasked with growing a company, you can t afford not to read this book. Ryan Delk, Director of Growth, Gumroad Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms and better, real strategies and tactics for application. Alex Korchinski, growth hacker at Scribd Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. Andrew Chen, Silicon Valley entrepreneur, essayist and advisor Ryan s strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth. Patrick Vlaskovits, coauthor of The Lean Entrepreneur This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it. Porter Gale, Former VP of Marketing at Virgin America and author ofYour Network is Your Net Worth Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo Finally, a crystallization and explanation of growth hacking in easy to understand terms and better yet, real strategies and tactics for application. Alex Korchinski, Director of Growth, Soma A must-read. Derek Halpern, SocialTriggers.com Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation. --Andrew Chen, Silicon Valley entrepreneur, essayist and advisor This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it. --Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. --Sean Ellis, former growth hacker at Dropbox, and founder of Qualaroo Finally, a crystallization and explanation of growth hacking in easy to understand terms--and better yet, real strategies and tactics for application. --Alex Korchinski, Director of Growth, Soma


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