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Grassroots Strategy Reader by Jeffrey W Bennett at Abbey's Bookshop,
Grassroots Strategy Reader
— —
Jeffrey W Bennett Darrin W Fleming

Grassroots Strategy Reader

Jeffrey W Bennett,  Darrin W Fleming

$54.95

Paperback

Not in-store but you can order this
How long will it take?
English
Amphora Consulting
15 November 2024
Management & management techniques; Sales & marketing
Grassroots Strategy Reader is a compilation of all of Amphora Consulting's blog posts from the last four years. This reader supplements our book Grassroots Strategy with additional stories and examples that highlight how we think about business challenges. We cover the key topics from our Grassroots Strategy framework, including customer value, segmentation, value pricing and business model, as well as a few timely subjects not covered in the original book, like strategy in a time of crisis and dealing with corporate culture. We even touch on a few non-business topics as current events (and long plane rides) inspired us. Lastly, we have tried to keep the conversational tone that is our Amphora hallmark, keeping our advice practical and making topics come to life with analogies that range from superheroes to history lessons to the Masai tribe in Africa. Organized by topic, so it is easy to pick up and put down. Please enjoy the journey with us.
By:   ,
Imprint:   Amphora Consulting
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 15mm
Weight:   386g
ISBN:   9798218504427
Pages:   286
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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