Future Telco

Successful Positioning of Network Operators in the Digital Age

Peter Krüssel

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English

Springer Nature Switzerland AG
08 February 2019

Business strategy; Business innovation; Service industries; Communications engineering & telecommunications; Network hardware

Series: Management for Professionals

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.

Edited by: Peter Krüssel
Imprint: Springer Nature Switzerland AG
Country of Publication: Switzerland
Edition: Softcover reprint of the original 1st ed. 2019
Dimensions: Height: 235mm, Width: 155mm, Spine: 23mm
Weight: 664g
ISBN: 9783030085216
ISBN 10: 303008521X
Series: Management for Professionals
Pages: 420
Publication Date: 08 February 2019
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Dr. Peter Krüssel is Member of the Management Team at Detecon International GmbH. He has more than 20 years of experience in consultancy for telecommunications operators. He focuses on business development and the interrelationship between regulation, technology, innovation and marketing in the telco industry.