Future-proofing Travel

How to Create a Resilient and Sustainable Industry

Caroline Bremner

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English

Kogan Page Ltd
03 March 2025

Tourism industry; Hospitality industry; Sustainability

Evolving traveller expectations, pressures to reduce emissions and a need to preserve popular destinations from over-tourism and climate change are creating untold disruption in the travel industry. The industry cannot continue to grow unchecked and wholesale transformation is required.

Future-proofing Travel considers current travel trends in consumer expectations for greener and more experiential travel alongside the demands from local communities and industry-led initiatives to meet government pledges of lower emissions. It explores how business leaders in tourism and hospitality services must adapt their offerings to remain relevant in a competitive environment where sustainability and technology are no longer nice-to-haves. Explore data-driven and holistic solutions for travel industry professionals to transform their businesses to be more purposeful and sustainable with this book.

While there is no one pathway to success, Future-proofing Travel shows how travel companies and destinations are currently adapting their practices to be more impact conscious while also elevating the traveller experience. Using real-world examples from leading brands such as Airbnb, Marriott, TUI and Intrepid Travel, this book maps out how travel brands and destinations can accelerate their positive actions through digitalization and green innovation to regenerate local communities, retain consumer loyalty and increase long-term profits sustainably into the future.

By: Caroline Bremner
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781398619173
ISBN 10: 1398619175
Pages: 304
Publication Date: 03 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Unspecified

Chapter - 00: Introduction; Chapter - 01: Travel at a Crossroads; Chapter - 02: Balancing Climate Responsibilities with Changing Consumer Values; Chapter - 03: Growth Markets and Future Traveller Demand; Chapter - 04: Digital Solutions for Personalized and Seamless Travel; Chapter - 05: Innovative Sustainable Solutions for Businesses and Destinations; Chapter - 06: Next Generation Sustainable Technology Solutions for the Next Generation of Travel; Chapter - 07: Pathways to Sustainable and Resilient Transformation; Chapter - 08: Conclusion; Chapter - 09: Additional Resources and Further Reading

Caroline Bremner is a global travel thought leader with 28 years worth of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.

Reviews for Future-proofing Travel: How to Create a Resilient and Sustainable Industry

""A must-read for anyone in the travel sector! Caroline provides a masterful, yet easy-to-follow exploration of how AI is revolutionizing every aspect of the travel industry, from personalizing experiences to streamlining operations."" * Shaon Talukder, CEO & Founder, Geotourist. * ""Caroline Bremner reinforces the immense responsibility every tourism leader bears in safeguarding the future of travel, demonstrating that the time for superficial solutions has long passed. Her belief is clear: what we need now is bold, unified action to align growth with sustainability and equity, ensuring we deliver on promises made."" * Anita Mendiratta, Founder & President, ANITA MENDIRATTA & Associates * ""Caroline Bremner leaves no stone unturned; the book sets out the harsh realities that the global travel and tourism industry has to face up to, both in respect of balancing tourism demand and forecasted growth against the backdrop of global climate challenge. It also points to the challenges and importantly the opportunities that new technologies bring that if embraced and adopted well will be to the benefit of all, the destination, the business' and the traveller."" * Mark Crothhall, Chief Executive, Scottish Tourism Alliance *