Dr. Fady A. Harfoush is the director of the CME Group Foundation Business Analytics Lab and an executive lecturer at the Quinlan School of Business, Loyola University, Chicago, USA. Prior to joining Quinlan, he served as the director of data warehouse and applications development for Thomson Reuters, a leading provider of multiple aggregated financial data. Dr. Harfoush is also the co-founder of Social Market Analytics (SMA), a leader in harnessing the massive amount of unstructured social and financial data currently being generated.