Franchising

An International Perspective

Frank Hoy, John Stanworth

$124

Paperback

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English

Routledge
03 October 2002

Economics; Business mathematics & systems; Franchises

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis. Franchising is a one-stop resource for a sound understanding of key theoretical issues; a sound understanding of empirical research, and knowledge of how to evaluate franchising as a viable model for business development. The articles are subdivided into four themes: a conceptual overview; franchising as an organizational form; survival and growth rates in franchising; and the franchise system ownership-redirection debate. Each theme and each article carries a separate introduction, co-authored by two widely respected names in entrepreneurship and franchising research: John Stanworth and Frank Hoy.

Edited by: Frank Hoy, John Stanworth
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm, Spine: 14mm
Weight: 500g
ISBN: 9780415284196
ISBN 10: 0415284198
Pages: 272
Publication Date: 03 October 2002
Audience: College/higher education , Professional and scholarly , Professional & Vocational , Primary , A / AS level
Format: Paperback
Publisher's Status: Active

Professor Frank Hoy, Dean of Texas University (EP) Business School enjoys a national (US) and international reputation in the field of entrepreneurship and has a special interest in franchising. Professor John Stanworth, is at the University of Westminster is the Head of the International Franchise Research Centre (IFRC) in London and also Director-General of the Small Business Research Trust based at the Open University in Milton Keynes.