Flipnosis

The Art of Split-Second Persuasion

Professor Kevin Dutton

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Paperback

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English

Arrow
02 May 2011

Psychology; Behavioural theory (Behaviourism); Popular psychology

Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.

'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'
*This book is about a special kind of persuasion- 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.
*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

By: Professor Kevin Dutton
Imprint: Arrow
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 24mm
Weight: 277g
ISBN: 9780099505624
ISBN 10: 0099505622
Pages: 400
Publication Date: 02 May 2011
Recommended Age: From 0 years
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Dr Kevin Dutton teaches social psychology at the University of Cambridge, where he is Research Fellow at the Faraday Institute of Science and Religion at St Edmund's College. He regularly publishes in leading international scientific journals and speaks at conferences around the world. Flipnosis is his first book.

Reviews for Flipnosis: The Art of Split-Second Persuasion

[A] wide-ranging and entertaining tour of the science of persuasion and influence . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control * The Sunday Times * Brilliant . . . Kevin Dutton is simply a genius. I now tell his stories as if they were my own -- Andy McNab Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded. -- Terry Jones and Michael Palin So mind-alteringly brilliant that I'm amazed it hasn't been made illegal -- Howard Marks Hugely entertaining and extremely thought-provoking * Richard Wiseman, author of Quirkology *