Fishing the Unexpected

Navigating the Unpredictable Waters of Entrepreneurship

Alejandro Mesa

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Hardback

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English

Houndstooth Press
21 January 2025

Management: leadership & motivation; Management decision making; Research & development management

Developing a business means learning how to develop yourself.

Companies are biological systems. While they thrive with emotional honesty and full transparency, they falter with ignored biases and unacknowledged blind spots.

How do you recognize the right nutrients for your business? How do you negotiate inherent uncertainty and learn from inevitable failure? In Fishing the Unexpected, Alejandro Mesa shares his journey in navigating unpredictability, telling the tale of El Rosario, the small venture that taught him how to embrace failure and leverage it for future gain. Through candid storytelling, you'll learn practical tools and strategies based on biology, mathematics, and cognitive science that reveal how to optimize group dynamics and anticipate change. This is your chance to chart your own path through challenges and celebrate the lessons learned from facing these challenges head-on. For anyone grappling with business uncertainty, Fishing the Unexpected offers an invaluable take on turning setbacks into stepping stones for sustainable success.

By: Alejandro Mesa
Imprint: Houndstooth Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 11mm
Weight: 308g
ISBN: 9781544546858
ISBN 10: 1544546858
Pages: 134
Publication Date: 21 January 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Alejandro Mesa is a business leader and entrepreneur dedicated to creating a better-nourished world. With a career spanning roles at Premex and Schering Plough Corporation, Alejandro has founded and scaled companies across the agribusiness, food, biotechnology, and analytics sectors. He is the CEO of Iluma Alliance and leads a dynamic team of nearly one thousand professionals united by a shared mission to improve global nutrition through technology and innovation. A lifelong learner, Alejandro has completed executive programs at Harvard, Stanford, Columbia, and Singularity University. He treasures his role as a father to his three daughters who inspire his commitment to leadership, learning, and creating lasting societal impact.