Firm Internationalization

Intangible Resources and Development

Sophie Nivoix, Christian Marcon

$83.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
17 December 2024

Business strategy; International business; Organisational theory & behaviour

Series: Routledge Frontiers in the Development of International Business, Management and Marketing

In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies.

Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.

Edited by: Sophie Nivoix, Christian Marcon
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 500g
ISBN: 9781032536958
ISBN 10: 1032536950
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
Pages: 254
Publication Date: 17 December 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master’s degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020. Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master’s in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.