Film and Fashion in Japan, 1923-39

Consuming the 'West'

Lois Barnett

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Paperback

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English

Edinburgh University Press
06 September 2024

Oriental art; History of art & design styles: from c 1900 -; Art & design styles: c 1900 to c 1960; History of fashion; Film theory & criticism

The book examines the interaction between the audience member and Japan's film and fashion industries between 1923 and 1939, focusing on Western-inspired fashion objects (as opposed to indigenous Japanese items, such as the kimono). This interdisciplinary book examines the semiotics of dress onscreen within Japan's transcultural media climate, consulting not only film- or fashion-related theoretical bases but also historical and gender-based approaches. The work consults surviving films, print media and advertising materials, allowing insights into lost films and the period's commercial context.

The book discusses the role of fashion consumption in defining emergent modern identities and their relationships with new spaces, questioning their arising in Japan and worldwide. Key areas include the expressive Modern Girl image (the Japanese equivalent of the Hollywood flapper); the relationship between the body and sportswear and hybridised dress styles (which combined Japanese and Western-influenced aesthetics); and menswear in the early work of director Ozu Yasujir.

By: Lois Barnett
Imprint: Edinburgh University Press
Country of Publication: United Kingdom
Dimensions: Height: 244mm, Width: 170mm,
ISBN: 9781474497718
ISBN 10: 1474497713
Pages: 288
Publication Date: 06 September 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Lois J. E. Barnett is a Postdoctoral Research Associate at the School of Oriental and African Studies, University of London (SOAS).

Reviews for Film and Fashion in Japan, 1923-39: Consuming the 'West'

This book is a fascinating examination of the market condition for Japanese cinema in a major period of transition. Through detailed historical research it pays attention to the intersection of the film and fashion industries to excavate a vital story of changing sartorial styles and their cultural and social meanings.--Julian Stringer, University of Nottingham