Natalie Lee began her career as a midwife before starting her blog, Style Me Sunday, in July 2012. Over nearly a decade, she has grown her platform from a blog to a brand, and now reaches women across various different mediums. She has 90k followers on Instagram (@stylemesunday). Throughout this time, she has run events, co-hosted a podcast (The Everything Project), been a panellist more times than she can count, taken part in a television project about women's quests for better orgasms, and worked with a variety of household-name brands.