Fashion Brand Management

"""Addresses the changes of sustainability and digitalization brilliantly, highlighting some amazing examples. A wonderful guide for students with entrepreneurial ambitions."" * Professor José Teunissen, Dean at London College of Fashion, University of the Arts London * ""Alison brings to the table an unbeatable combination of years of experience and an accessible writing style which addresses fashion's issues with admirable directness."" * Maurice Mullen, Head of Fashion & Luxury Goods, Evening Standard * ""Provides a fresh contemporary approach to the subject of fashion business, fusing both core academic theory and practical tips."" * Alexandra Hill, Course Leader, Norwich University of the Arts * ""Provides a thorough introduction to all aspects of fashion management while maintaining a clear strategic focus"" * Sennait Ghebreab, Programme Leader Business BA Courses at Istituto Marangoni London * ""A must-read primer for anyone considering fashion business and management. Read this book and learn from one of the best."" * Kent Le, Programme Leader MA International Fashion Business, University of East London and Adjunct Professor for Business of Fashion, Fordham University * ""A crucial textbook for fashion studies and an important reference point for those working in fashion branding, fashion businesses and their related industries."" * Ram Shergill, Editor in Chief, The Protagonist Magazine *"