Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business...

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Bernard Marr (Advanced Performance Institute, Buckinghamshire, UK)

Extended Reality in Practice

100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

Bernard Marr (Advanced Performance Institute, Buckinghamshire, UK)

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English

John Wiley & Sons Inc
20 May 2021

Business & management; Information technology industries; Technology: general issues

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums.

Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.

An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist

Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.

Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders.

You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences.

Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

By: Bernard Marr (Advanced Performance Institute Buckinghamshire UK)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 216mm, Width: 142mm, Spine: 23mm
Weight: 454g
ISBN: 9781119695172
ISBN 10: 1119695171
Pages: 272
Publication Date: 20 May 2021
Audience: Professional and scholarly , Undergraduate
Replaced By: 9781394192397
Format: Hardback
Publisher's Status: Active

Introduction 1 1 What Is Extended Reality? 11 2 The Amazing Evolution of XR: A Brief History 23 3 Challenges with XR 33 4 XR in Everyday Life and Business 47 5 Customer Engagement and Retail 61 6 Training and Education 91 7 Healthcare 113 8 Entertainment and Sport 139 9 Real Estate and Construction 165 10 Travel and Hospitality 181 11 Industry and Manufacturing 197 12 Law Enforcement and the Military 217 13 A Look into the Future 231 Acknowledgments 243 About the Author 245 Index 247

BERNARD MARR is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments. He has a regular column in Forbes on AI, the Internet of Things, machine learning, and blockchain. He is CEO of Bernard Marr & Co., and regularly advises businesses on digital transformation and performance.