Experiential Retailing: Concepts and Strategies That Sell

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Professor Pauline Sullivan (Associate Professor at Tennessee State University) Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville)

Experiential Retailing

Concepts and Strategies That Sell

Professor Pauline Sullivan (Associate Professor at Tennessee State University), Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville), Professor Judith Forney (Professor at University of North Texas)

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English

Fairchild Books
23 January 2020

Social & cultural history; Consumerism; Retail sector

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

By: Professor Pauline Sullivan (Associate Professor at Tennessee State University), Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville), Professor Judith Forney (Professor at University of North Texas)
Imprint: Fairchild Books
Country of Publication: United Kingdom
Dimensions: Height: 280mm, Width: 215mm,
Weight: 1.107kg
ISBN: 9781501364150
ISBN 10: 1501364154
Pages: 480
Publication Date: 23 January 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Part 1: Chapter 1: Introduction Chapter 2: Evolution of Consumption Chapter 3: Utilitarian and Hedonic Consumption Part 2: Chapter 4: Symbolic Consumption Chapter 5: Ritual Consumption Chapter 6: Sensory Consumption Chapter 7: Consumer Efficiency Part 3: Chapter 8: Entertainment Retailing Chapter 9: Thematic Retailing Chapter 10: Lifestyle Retailing Chapter 11: Value Retailing Chapter 12: Branding Chapter 13: Brand Extension Chapter 14: Strategic Alliance Chapter 15: Global Experiential Retailing