The Experience Economy, Updated Edition

B. Joseph Pine II, James H. Gilmore

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Paperback

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English

Harbour books
05 July 2011

Economics & Business; Production & quality control management; Sales & marketing

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and lucrative-impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples-including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

By: B. Joseph Pine II, James H. Gilmore
Imprint: Harbour books
Country of Publication: United States
Edition: Updated ed
Dimensions: Height: 209mm, Width: 139mm, Spine: 24mm
Weight: 396g
ISBN: 9781422161975
ISBN 10: 1422161978
Pages: 256
Publication Date: 05 July 2011
Audience: General/trade , ELT Advanced , ELT Advanced
Format: Paperback
Publisher's Status: Active

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

Reviews for The Experience Economy, Updated Edition

updated and wonderfully relevant book. - AdAge<br><br> One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences. - Tom Kelley, General Manager, IDEO<br>