At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management and Accounting at Principia College and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research and Pricing Strategies. He has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals and presented 20+ papers at professional meetings. He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University and an M.B.A. from The University of Missouri-St. Louis.
“This book presents some important features of a powerful software known for its interesting features along with several statistical topics. … The target audience is primarily students majoring in disciplines other than statistics. … Each chapter is followed by a good number of exercises very helpful to the students. … the book would be an excellent reference on the subject.” (Morteza Marzjarani, Technometrics, Vol. 58 (2), 2016)