Evolution of the Global Fitness Industry: Strategy, Sustainability and Innovation

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Patrizia Gazzola (University of Insubria, Italy) Enrica Pavione (University of Insurbia, Italy)

Evolution of the Global Fitness Industry

Strategy, Sustainability and Innovation

Patrizia Gazzola (University of Insubria, Italy), Enrica Pavione (University of Insurbia, Italy), Francesco Ferrazzano

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Hardback

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English

Routledge
29 July 2024

Business strategy; Business mathematics & systems; Tourism industry; Hospitality industry

Series: Routledge Focus on Business and Management

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

By: Patrizia Gazzola (University of Insubria Italy), Enrica Pavione (University of Insurbia, Italy), Francesco Ferrazzano
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 380g
ISBN: 9781032755885
ISBN 10: 1032755881
Series: Routledge Focus on Business and Management
Pages: 110
Publication Date: 29 July 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Introduction 1. The evolution of the Global Fitness Industry 2. The fitness consumers between wellness, nutrition and sleep 3. Fundraising and business model: the two traditional drivers 4. Sustainability: the future of social responsibility 5. Technology: how it is shaping the future of wellness 6. The 4 drivers of fitness-tech startups: how to build a survey 7. The fitness-tech landscape: how do these startups behave? Conclusion

Patrizia Gazzola is a Professor of Management, Business Combination and Business Planning in the Department of Economics at the University of Insubria, Varese, Italy. Enrica Pavione is an Aggregate Professor of Business Management in the Department of Economics at the University of Insubria, Varese, Italy. Francesco Ferrazzano is a Researcher in the field of Business, specifically in the Fitness Industry, in Italy.